One Mission. Three Powerful Solutions. Built for the Building Products Industry.
From manufacturers to contractors to distributors to sales rep groups and architects, The Platinum Family of Companies delivers the strategy, training, and tech you need to scale smarter and lead stronger.
About us.
The Platinum Family of Companies is purpose-built for one thing—helping building products businesses grow with confidence.
Led by industry veteran Dan P. Owens, we combine decades of real-world experience with modern systems, technology, and training to help you solve chaos, boost team performance, and stand out in a competitive market.
Whether you're a manufacturer, distributor, contractor, or sales rep, we’ve got the tools and talent to help you win.
Our Vision
To passionately connect with individuals and businesses, inspiring positive transformations in their lives and elevating the success of their enterprises.
We will provide comprehensive, innovative services that equip our clients to thrive in a dynamic business landscape, fostering enduring relationships and contributing to the continuous improvement of their overall well-being and organizational success.
Our Companies
Platinum Business Consulting
Get Control. Get Aligned. Get Growing.
We help building products companies stop the chaos, streamline operations, and prepare for growth or exit with our proven Platinum Performance Operating System™.
Services include:
- Strategic Process Consulting
- Executive and Sales Leadership Coaching
- Business Exit & Succession Planning
- Behavioral-Based Sales Training
Platinum Training Technologies
Train to Win. Sales. Leadership. Field Performance.
If your people aren't trained, your business isn't ready. We deliver practical, field-tested training that drives real-world results.
What we offer:
- Maxwell DISC Behavior-Based Sales Training
- Customized Product & Service Training
- John Maxwell-Certified Leadership Development
- Branded LMS & Microlearning Platform for Skill Building
Platinum Business Ai
Modern Marketing & CRM Tech for Manufacturers, Contractors, Reps, and Builders
A CRM and marketing engine built for the building products industry—finally. We help you build visibility, manage leads, and never miss a follow-up.
Our platform includes:
- CRM & Automated Sales Pipelines
- Organic Social Posting + Website Bundles
- Lead Gen & Reputation Management Tools
- Custom AI Bots to Capture Missed Calls & Web Leads
